In 1999, two friends, Koen de Groot and Michiel Verberg, who had been riding together for years, were dissatisfied with the availability and selection of BMX bikes on offer, so they decided to take matters into their own hands. They started Soulcycle BMX shop in the basement of a student house on one of Amsterdam's canals. With only three bikes, some inner tubes, a spoke wrench, and a vision, the shop soon grew to become a fully stocked basement, with BMX bikes, parts, and flyers for various events in every corner.

In addition to running a successful shop, they started organizing events in 2000 to promote freestyle BMX. Their first contest was the Flatground, a flatland event in a gym in Amsterdam West, which attracted a small but dedicated group of riders. This contest was child's play compared to the fifth Flatground edition, which took place on the Westergasfabriek terrain. Check out Props Issue 65 for a report. Soulcycle has also been known to put on some mean street/park contests, such as the Home Made Jam, which took place in the same venue as Flatground. Check out Props Issue 52 for a report.

Other events organized by Soulcycle include the Mooracup, Soulcycle XL Series, Soulcycle F.T.O. Series, Soulcycle BMX Championships, Best of Blaak, Best of Marnix, and many more!

Since October 2004, Soulcycle has exchanged their basement shop for a more mature shop. The renewed Soulcycle shop is now located at Weteringschans 221 in the center of Amsterdam. 

This website you are on now replaced the previous site in the spring of 2023. Due to growing demand, the new website was created with many new functions and is easy to use on mobile devices, providing better service to BMX-ers from all over the world.