At Soulcycle, BMX has always been about more than just bikes and tricks. It’s about the people you meet, the sessions you share, and the community that grows around riding.
From the first time someone drops into a bowl, learns a new trick, or joins a session with friends, BMX creates connections. It brings people together, challenges us to progress, and gives us a place where everyone can be part of something.
That’s also why protection is such an important part of riding. Wearing a helmet isn’t about holding yourself back, it’s about being able to keep riding, keep learning, and keep coming back for the next session.
One of the brands that shares this vision is TSG. For TSG, protection is about more than just making helmets and pads. It’s about supporting the riders, communities, and projects that make action sports special.
Through their “What We Care About” projects, TSG supports initiatives that use action sports to create positive change.
Supporting the next generation of riders
One example is Skateistan, a project introduced to TSG by team rider Renton Millar. Founded in 2007 by Oliver Percovich, Skateistan provides skateboard schools and skate parks in Afghanistan, Cambodia, and South Africa. By combining skateboarding and education, the organisation helps children and young people build confidence, learn new skills, and discover new opportunities.
Projects like Skateistan show the positive impact that action sports can have beyond the skatepark or BMX spot.
Why we're proud to carry TSG
This is one of the reasons why we admire TSG as a brand and why we are proud to offer their products at Soulcycle. TSG represents more than just helmets and protection, they represent the same values we see every day in BMX: community, progression, and looking out for each other.