Collection: Loser Machine
Loser Machine is a company owned and operated by professional skateboarder Adrian Lopez, a veteran of the California skate scene who rode for Zero Skateboards and appeared in influential Zero videos. Founded in 2009 in Oceanside, California, the brand draws inspiration from Lopez’s passion for skateboarding, motorcycles, hot rods, and counterculture. The name Loser Machine comes from a group of friends once labeled “losers,” a spirit the brand proudly embraces. Guided by the motto “We don’t care what you think, and we invite you to do the same,” every creation reflects four core values: Brotherhood, Pride, Originality, and Good Times.
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